Our Story
From a simple idea to science-backed skincare
Shoal started with a search for something better. After years in a different industry, we felt a strong pull to create skincare that was thoughtful, effective, and personal.
This journey led us deep into the world of skin science, uncovering ingredients that truly transform.
Along the way, we discovered Sea Cucumber Collagen—a rare marine peptide from pristine Pacific waters, clinically shown to boost skin elasticity, hydration, and repair. This became the foundation of everything we do.
The Shoal Difference
Nature, science, and results in perfect harmony
Working closely with Australian labs, we built formulas that feel luxurious, strengthen the skin barrier, and deliver visible, lasting results.
At the heart of Shoal are:
- Sea Cucumber Collagen for deep repair and firmness
- Advanced peptides to smooth and strengthen
- Native botanicals born in Australia’s harsh climate for unmatched potency
We don’t chase trends—we focus on what works.
Made in Australia. Inspired by the ocean. Formulated for results.